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Table 4 Structural model estimation and hypothesis testing results

From: A value perspective of service interaction quality: the case of immigrants returning to native countries as medical tourists

 

Path from–to

Std. Coeff.

p value

Test result

H1

Interaction quality

→

Quality value

0.63

0.003

Supported

H2

Interaction quality

→

Price value

0.31

0.011

Supported

H3

Interaction quality

→

Social value

0.69

0.002

Supported

H4

Quality value

→

Positive WOM

0.45

0.003

Supported

H5

Price value

→

Positive WOM

0.21

0.006

Supported

H6

Social value

→

Positive WOM

0.36

0.001

Supported