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Table 3 Composite reliability, convergent and discriminant validity of scales

From: A value perspective of service interaction quality: the case of immigrants returning to native countries as medical tourists

Construct

Composite reliability

Std. item loading

Average variance extracted (AVE) and squared correlation coefficients

Interaction quality

Quality value

Price value

Social value

Positive WOM

Interaction quality

0.794

0.71–0.79

0.559

    

Quality value

0.783

0.67–0.85

0.325

0.549

   

Price value

0.849

0.67–0.84

0.085

0.027

0.604

  

Social value

0.839

0.77–0.83

0.393

0.348

0.076

0.641

 

Positive WOM

0.909

0.84–0.91

0.419

0.442

0.144

0.417

0.769

  1. The italicized values in the diagonal represent the average variance extracted (AVE)