Construct | Composite reliability | Std. item loading | Average variance extracted (AVE) and squared correlation coefficients | ||||
---|---|---|---|---|---|---|---|
Interaction quality | Quality value | Price value | Social value | Positive WOM | |||
Interaction quality | 0.794 | 0.71–0.79 | 0.559 |  |  |  |  |
Quality value | 0.783 | 0.67–0.85 | 0.325 | 0.549 |  |  |  |
Price value | 0.849 | 0.67–0.84 | 0.085 | 0.027 | 0.604 |  |  |
Social value | 0.839 | 0.77–0.83 | 0.393 | 0.348 | 0.076 | 0.641 |  |
Positive WOM | 0.909 | 0.84–0.91 | 0.419 | 0.442 | 0.144 | 0.417 | 0.769 |