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Table 8 Results

From: The effect of externalities on adoption of social customer relationship management (SCRM)

Model

Unstandardized coefficients

Standardized coefficients

t

Sig.

B

Std. error

Beta

Model 1 (construct)

 (Constant)

1.094

.350

 

3.127

.002

 NTE

.820

.078

.584

10.464

.000

Model 2 (dimension)

 (Constant)

.946

.371

 

2.546

.012

 DNE

.146

.045

.246

3.266

.001

 INE

.551

.106

.390

5.175

.000

Model 1: R = .584; R square = .341; adjusted R square = .337; std. error = 1.7701; F value = 109.490; p = .000

Model 2: R = .585; R square = .342; adjusted R square = .336; std. error = 1.7763; F value = 54.581; p = .000