The effect of externalities on adoption of social customer relationship management (SCRM)

Table 2 Descriptive statistics

Item	N	Minimum	Maximum	Mean	Standard deviation	Skewness		Kurtosis
Item	Statistic	Statistic	Statistic	Statistic	Statistic	Statistic	Std. error	Statistic	Std. error
DNE1	213	1.0	7.0	4.150	2.004	− .276	.167	− 1.172	.332
DNE2	213	1.0	7.0	3.798	2.040	− .046	.167	− 1.293	.332
INE1	213	1.0	7.0	4.615	1.792	− .600	.167	− .535	.332
INE2	213	1.0	7.0	4.366	1.739	− .495	.167	− .548	.332
INE3	213	1.0	7.0	4.080	1.983	− .156	.167	− 1.169	.332
INE4	213	1.0	7.0	4.601	1.852	− .611	.167	− .569	.332
SCRMA	213	1.0	7.0	4.535	2.179	− .325	.167	− 1.274	.332

DNE1 direct network externality 1, DNE2 direct network externality 2, INE1 indirect network externality1, INE2 indirect network externality 2, INE3 indirect network externality 3, INE4 indirect network externality 4, SCRMA social CRM adoption