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Table 1 Demographic Information

From: The effect of externalities on adoption of social customer relationship management (SCRM)

Industry

Number of respondents

Percentage of respondents

Manufacturing

 Manufacturing

37

17.29%

 Oil and gas

9

4.21%

Subtotal

46

21.50%

Service

  

 Communication

4

1.87%

 Construction

4

1.87%

 Education

13

6.07%

 Financial services

25

11.68%

 Government

2

0.93%

 Healthcare

5

2.34%

 Real estate

21

9.81%

 Services

26

12.15%

 Supply chain management

14

6.54%

Subtotal

114

53.27%

Other

54

25.23%

Total

214

100%

Company size (employee no.)

 Small organization

  Less than 50

53

24.77%

  51–100

9

4.21%

  101–500

27

12.62%

Subtotal

89

41.59%

 Medium organization

  501–1000

14

6.54%

  1001–10,000

44

20.56%

Subtotal

58

27.10%

 Large organization

  10,000–50,000

31

14.49%

  Greater than 50,000

36

16.82%

Subtotal

67

31.31%

Job position

 Employee

132

61.68%

 Manager

63

29.44%

 Full-time student

2

0.93%

 Intern

3

1.40%

 Other

14

6.54%

Job tenure

 Job tenure ≤ 5 years

  Less than 1 year

46

21.50%

  1–5 years

116

54.21%

Subtotal

162

75.70%

 Job tenure > 5 years

  6–10 years

31

14.49%

  11–15 years

16

7.48%

  16–20 years

3

1.40%

  20 + years

2

0.93%

Subtotal

52

24.30%