Model hypotheses | Results | |
---|---|---|
H1: | The more members try to identify customer needs, the more members try to use opportunities to cooperate with others outsides. | Supported (p < 0.05) |
H2: | The more members try to identify customer needs, the more members try to use in-company cooperation. | Supported (p < 0.05) |
H3: | In-company cooperation is more effective to highlight creativity of members than cooperation with others outsides. | Strongly supported (p < 0.01) |
H4: | The more members have creativity, the more organizations produce the new unique products. | Supported (p < 0.05) |
H5: | The more actively members try to identify customer needs, the more unique products are in the new product development process. | Strongly supported (p < 0.01) |