Diffusion of innovation: customer relationship management adoption in supply chain organizations

Table 5 Results of SEM analysis (dependent variable: intend to adopt)

	Model (1)	Model (2)
TTF
System quality	0.38***	0.41***
Ease of use	0.28**	0.30*
System reliability	0.36***	0.37**
Authorization	0.24**	0.26**
Externality
Direct externality	0.24*	0.25*
Indirect externality	0.23*	0.24*
Interaction effects
System Quality x Direct Network Externality		0.25**
System Quality x Indirect Network Externality		0.23**
Ease of Use x Direct Network Externality		0.24**
Ease of Use x Indirect Network Externality		0.20*
System Reliability x Direct Network Externality		0.28**
System Reliability x Indirect Network Externality		0.21*
Authorization x Direct Network Externality		0.19*
Authorization x Indirect Network Externality		0.20*
Firm size	0.07	0.08
IT department size	0.06	0.07
Industry	0.05	0.06
χ ² Statistic	147.7	167
Degrees of freedom	67	73
Adjusted R-square	35 %	43 %