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Table 2 Set of attributes and attributes levels in the SP experiment

From: Customer service quality and benchmarking in public transport contracts

Attribute

Interpretation of levels

Attribute

Interpretation of levels

Reliability

on time

Info at the bus stop

on time

5 minutes late

5 minutes late

10 minutes late

10 minutes late

Frequency

every 15 minutes

Travel time

25% quicker than the current travel time

every 30 minutes

same as now

every 60 minutes

25% longer than the current travel time

Walking distance to the bus stop

-same as -now

Bus stop facilities

bus shelter with seats

5 minutes more

seats only

10 minutes more

no shelter or seats at all

Waiting safety

very safe

Fare

25% more than the current one-way fare

reasonably safe

 

same as now

reasonably unsafe

 

25% less than the current one-way fare

Access to the bus

wide entry with no steps

Driver attitude

very friendly

wide entry with 2 steps

friendly enough

narrow entry with 4 steps

very unfriendly

Air conditioning

available with no surcharge

Safety on board

the ride is very smooth with no sudden braking

available with a surcharge of 20% on existing one-way fare

 

the ride is generally smooth with rare sudden braking

not available

  

Cleanliness of seats

very clean

 

the ride is jerky; sudden braking occurs often

clean enough

not clean enough